Week Four Questions - eBusiness

Week Four Questions - eBusiness
Chapter 3 Questions:

1. What is an IP Address? What is its main function?
   An IP Address is a protocol for communication between computers, used as a standard for transmitting data over networks and as the basis for standard Internet protocols. Therefore it provides a unique address for each device on the network.



2. What is Web 2.0, how does it differ from 1.0?
   Web 2.0 is a set of economic, social and technology trends that collectively form the basis for the next generation of the internet. It entails web services and applications with an increasing emphasis on human collaboration. Web 2.0 is much more community based compared to web 1.0 as that was strongly aimed for employees of companies. Web 1.0 was mainly homepages such as personal websites but now web 2.0 has a larger focus of blogging. Many viewed web 1.0 as a tool but now web 2.0 is widely viewed as a pure lifestyle.

http://digiredo.files.wordpress.com/2009/02/web20.jpg

3. What is Web 3.0?
Web 3.0 is a term that describes the evolution of web usage and interaction among several separate paths. These include transforming the web into major database, an evolutionary path to artificial intelligence, search for information using different medias and evolution towards 3D. Web 3.0 relies on the concept of Tagging to build information about you, your devices talk to each other and build intelligence about you. (Business information driven systems, Baltzan).

A weblink to help explain web 1.0, 2.0 and 3.0 http://www.youtube.com/watch?v=WIm5txBm1YA&feature=related

4. Describe the different methods an organisation can use to access information:
Four common methods of accessing information include:
1. Intranet: an internalised portion of the internet, protected from outside access, that allows an organisation to provide access to information and application software to only its employees.
2. Extranet: is an intranet that is available to strategic allies’ e.g. customers.

3. Portal: is a website that offers a broad array of resources and services, such as email, online discussion groups and search engines

4. Kiosk: is a publicly accessible computer system that has been set up to allow interactive information browsing. (Business information driven systems, Baltzan).

5. What is eBusiness, how does it differ from eCommerce?
Ebusiness is the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners. While ecommerce only refers to online transactions. Therefore the primary difference is that e-business also refers to online exchanges of information.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg06J2xQkFtUp4_uwOt6EEwHbWOn4EFtgb7CO1Hz2Mu6izi9Xs4PKifLiANrZX2xP-3LxvcnOMrJKKZRSeIPpn-ZkCuhf444XU2wdVLH7H51VEG15G4mA_LXAra9ZC6ZBBmSYq5rnzzRMA/s320/ebusiness.jpg

6. List and describe the various eBusiness models? (Hint: B2B)
An e-business model is an approach to conducting electronic business on the internet.
Business to business (B2B) - applies to business buying and selling to each other over the internet.
Business to Consumer (B2C)- applies to any business that sells its products or services to consumers over the internet.
Consumer to Business (C2B)- applies to any consumer that sells a product or service to a business over the internet
Consumer to Consumer (C2C) – applies to sites primarily offering goods and services to assist consumers interacting with each other over the internet.

7. List 3 metrics would you use if you were hired to assess the effectiveness and the efficiency of an eBusiness web site?

Exposure metrics- both page and site exposure.
Visit metrics – raw visit
Hit metrics – both qualified hits and hits

8. Outline 2 opportunities and 2 challenges faced by companies doing business online?
2 major opportunities include the ability to global reach, business both small and large can reach new markets both domestically and internationally. Another opportunity is that the business can be highly accessible and can operate 24/7.
2 challenges faced by business include, the increase liability that they face. This involves the different commerce laws in place and issues such as theft. Another challenge is security; companies must protect their assets against accidental or malicious misuse.